Feld Entertainment Inc. and Universal Brand Development Announce New Live Jurassic World Arena Experience
Feld Entertainment Inc. and Universal Brand Development are collaborating on a groundbreaking, live-touring show inspired by one of the biggest blockbuster franchises in cinematic history, Jurassic World. Feld will concept, produce and tour the multi-year arena show, which is scheduled to launch fall 2019 in the United States and will continue globally, featuring a herd of life-size dinosaurs extending up to 40-feet long. Using state-of-the-art projection mapping, fans will be transported right onto Isla Nublar, and with the addition of sophisticated animatronics and performer-operated characters, the dinosaurs will literally be the biggest stars of the show as the story is told through human and dinosaur interaction.
Jurassic World, with a worldwide box-office gross of more than $1.67 billion, ranks as the fourth-biggest movie release of all time. The second installment in the film franchise – Jurassic World: Fallen Kingdom arrives in theaters on June 22, 2018 and the unique arena show will launch the following year. To bring this epic dinosaur world to life off the big screen, Feld Entertainment is breaking down the traditional arena barriers that typically exist between the audience and the live action. For the first time in an arena setting, fans will experience the epic wonder, thrills, awe and terror of the Jurassic World franchise up close and in their hometown.
“Fans around the world continue to tell us they want more ways to experience Jurassic World, and the thrilling action and larger-than-life experience of this live arena tour gives them the opportunity to engage in an all new and exciting way,” said Vince Klaseus, President, Universal Brand Development. “Feld Entertainment is best-in-class at creating spectacular live experiences, and this show is able to meet the high expectations of fans worldwide who are craving more interaction with Jurassic World dinosaurs.”
“The live Jurassic World arena experience will create new ways for fans to engage with one of the world’s most popular franchises,” said Kenneth Feld, Chairman and CEO of Feld Entertainment. “Feld Entertainment has the expertise and experience to bring this iconic franchise to life through an innovative format in an immersive arena setting coupled with a unique narrative that includes iconic locations and fan favorite dinosaurs – creating edge-of-your-seat, live entertainment that is a mix between a stunt show and a 3-D thrill attraction.”
Feld Entertainment will build and rehearse the live Jurassic World experience at their studios in Florida. Feld Entertainment Studios comprises more than 580,000 square feet and is the most innovative facility of its kind, with dedicated rehearsal space and on-site design and fabrication shops. Feld Entertainment is the world’s largest producer of touring family spectaculars, with more than 5,000 performances around the globe each year—across all of its lines of business. For more information visit: http://Live.JurassicWorld.com