UNIVERSAL BRAND DEVELOPMENT AND THE LEGO GROUP EXPAND JURASSIC WORLD PARTNERSHIP WITH EXTENSIVE LINE OF CONSTRUCTION SETS, LIFESTYLE COLLECTIONS AND ALL-NEW ANIMATED CONTENT
Three all-new construction sets revealed for the first time at Nuremberg Toy Fair
Universal Brand Development (Universal) and the LEGO Group announced today the launch of their largest Jurassic World partnership to date, offering an expanded line of construction sets, all-new animated content, and, for the first time ever, a lifestyle collection. In anticipation of the upcoming global theatrical release of Jurassic World: Fallen Kingdom in June, Universal is building upon the success of LEGO Jurassic World, with the debut of construction sets that span every LEGO age category, as well as two all-new, animated videos, and a collection of soft lines and publishing to reach audiences beyond the toy aisle.
“Fans embraced LEGO Jurassic World with our initial product launch, and we couldn’t wait to come back and give them more of what they love with new ways to play and new opportunities to interact with the brand,” said Vince Klaseus, President of Universal Brand Development. “The expansion of our partnership reflects Universal’s objective to create lifestyle programs and engaging fan experiences that reach every age category, 365 days-a-year.”
In support of the theatrical launch of Jurassic World: Fallen Kingdom, Universal and the LEGO Group will globally launch 13 constructions sets that span across the various LEGO® play categories: LEGO Systems (ages 6+), LEGO Juniors (ages 4-7) and LEGO DUPLO (ages 2-4), plus a collectability offering with LEGO BrickHeadz, available this spring only at Walmart. The sets will hit shelves in April, with retailer exclusives at both Toys “R” Us and Walmart. Additionally, fans will find new soft line and publishing offerings available later this year. .
“We are thrilled to be expanding on our long-standing partnership with Universal in 2018. This year will bring a wide assortment of LEGO construction sets, collectables, licensed apparel and animated content, all based on Jurassic World: Fallen Kingdom,” said Jill Wilfert, Vice President of Inbound Licensing and Entertainment for the LEGO Group. “Jurassic World is an iconic property that appeals to both adults who grew up with the property and to their kids who have embraced this world with the new films. The team at Universal has a strong long-term plan in place that will continue to build the property globally, and we are excited to give LEGO builders of all ages even more options when it comes to playing with Owen, Claire and the iconic dinosaurs like Blue in LEGO form.”
Revealed for the first time today, a selection of the LEGO Jurassic World: Fallen Kingdom sets fans can look forward to seeing at retail include the below. More sets and information will be unveiled at New York Toy Fair in mid-February.
LEGO Blue’s Helicopter Pursuit- Builders can unite Owen with his lead Velociraptor in this set designed for fans, ages seven and up. The set includes a quadbike, helicopter, featuring rotating blades and dual searchlights. The set also includes three minifigures: Owen, Wheatley and a pilot, plus Blue, the Velociraptor.
LEGO Juniors T. rex Breakout- Children as young as four can play along and build a posable T. rex, opening gate and a truck with Quick Start chassis. This LEGO Juniors set includes easier building instructions and quick start elements as well as three minifigures and a baby dinosaur figure.
LEGO DUPLO T. rex Tower- This new LEGO DUPLO set is suitable for builders, ages two and older. This easy-to-build dinosaur features large building bricks and is great for creating endless role-play stories! Toddlers and their parents can build this set together, which features a T. rex with opening jaw, revolving lookout tower, car and an Owen LEGO® DUPLO® figure.