NBCUniversal Brand Development and Imagine Exhibitions Announce
The North American Premiere of Jurassic World: The Exhibition
Following Record-Breaking Attendance in Australia, this Immersive
Jurassic Experience Co-produced with MagicSpace and IES makes its U.S. Debut Opening November 25, 2016
at The Franklin Institute in Philadelphia
Universal City, Calif., August 30, 2016 – Based on the continued success of Universal Pictures’ groundbreaking franchise, Jurassic World, NBCUniversal Brand Development and Imagine Exhibitions will launch the North American premiere of Jurassic World: The Exhibition on November 25 for a limited engagement at the renowned The Franklin Institute in Philadelphia. The one-of-a-kind exhibition will offer a rare look at life-size animatronic dinosaurs, designed by Creature Technology Company (Walking with Dinosaurs), set in themed environments inspired by Jurassic World, one of the largest blockbusters in cinematic history, and the fourth highest-grossing film of all time. Guests can visit the world-class exhibition in the Nicholas and Athena Karabots Pavilion and the Mandell Center at The Franklin Institute through April 2017.
Transforming the breathtaking dinosaurs from Jurassic World into an immersive and educational experience for the public, the Exhibition was created in close collaboration with renowned paleontologist Jack Horner, who served as a Paleontological Advisor on the Jurassic World film. The astonishing display features the closest simulation of dinosaurs ever created, based on the real-world science of dinosaur DNA, including authentic fossils and paleontological specimens. The larger-than-life Exhibition made its world premiere in Melbourne, Australia at the Melbourne Museum in March 2016 and has achieved record-breaking attendance.
“There is no other dinosaur brand in the world that comes close to the Jurassic World franchise,” said Tom Zaller, President & CEO of Imagine Exhibitions. “Combining the beloved franchise with Creature Technology’s dinosaurs and Imagine Exhibitions’ immersive design and interaction will, without doubt, be the closest fans will ever come to seeing a dinosaur.”
“Bringing Jurassic World to life as an interactive exhibit is truly an awe-inspiring guest experience. We’ve been so pleased with the incredible engagement that Jurassic World: The Exhibition has experienced in Melbourne, Australia, now is the perfect time to bring the exhibit to Philadelphia and the U.S.,” said David O’Connor, Executive Vice President Global Brand Marketing & Partnerships, Universal Pictures. “Creating immersive, new ways for consumers to interact with Jurassic World is part of our long-term plan to extend and deepen touch points with the brand worldwide.”
“We are thrilled to host Jurassic World: The Exhibition this fall at The Franklin Institute. Dinosaurs are extremely fascinating creatures, plain and simple. People of all ages continue to be in awe of them, and scientists will never stop learning from them,” explains Larry Dubinski, President and CEO of The Franklin Institute. “Paleontologist and exhibit advisor Jack Horner made his first discovery at the age of eight and has not stopped digging since. That is exactly the impact we hope this exhibit has on children and all visitors—piquing their curiosity and inspiring them to never stop digging, exploring and learning.”
Guests can discover the prehistoric creatures that ruled the earth for over 100 million years, from the first astounding sight of the 24-foot-tall towering Brachiosaurus, to a riveting encounter with a life-size Tyrannosaurus rex — the experience is a fascinating and realistic simulation of an actual visit to the Park as seen in Jurassic World. Through advanced technology developed by Creature Technology Company, visitors can explore the wonders of Jurassic World as they take on the role of actual guests and tour the Park through lifelike re-creations of the iconic moments from the record-breaking global film franchise.
Visitors will “travel” to Isla Nublar as VIP guests and will be able to explore the Park as part of a specially guided tour. They will stop by The Creation Lab and “step behind the glass” to see real-world science surrounding dinosaur DNA, and finally be able to get closer than ever before to encounter the incredible T-rex. And, for the first time ever, guests will have the opportunity to go inside the Raptor Training Paddock in an all-new immersive experience that is making its worldwide debut as part of the Exhibition’s U.S. premiere.
Group tickets for the Exhibition as well as individual ticket pre-registration are available starting today. Individual tickets will be on sale beginning September 10 at www.fi.edu.
PECO, proud corporate partner of The Franklin Institute, is the associate sponsor of Jurassic World: The Exhibition.